About Campaigns & Engagement Points by NGP VAN
NGP VAN’s Campaigns and Engagement Points tool measures and tracks
different levels of supporter engagement, allowing groups and
campaigns to better cater individual messages to their supporters for
things like event invitations and volunteer or fundraising asks. Each
type of engagement is tied to a set number of points. Total Engagement
points are then visible in each supporter’s individual contact record
and available for querying and reporting.