About Team App by The Tuesday Company
The Team app was built to enable campaign staffers to mobilize, track,
and empower volunteers as a seamless part of the overall campaign
strategy. Leveraging the power of digital communities, Team provides
the infrastructure for campaigns to direct effective friend-to-friend
communication and organic content amplification.
Campaign staffers can direct volunteers to push content through their
friend networks. With Team App, volunteers share content on their
personal walls as an organic post. Because the content comes directly
from a friend, it carries the important aspect of social trust.
Campaign staffers can facilitate true friend-to-friend outreach as
part of their standard field program. The Team app facilitates true
relational organizing by allowing you to direct volunteers to send
texts, emails, phone calls, and Facebook messages from the volunteers’
personal accounts. All outreach is tracked through volunteer reporting
and with proprietary technology that allows campaigns to monitor voter
engagement with campaign content. In this way, Team ensures that each
voter hears the right message for them, from the right messenger.
Team App harnesses the social networks of your volunteers for trust-
based relational organizing. The tool updates the voter file with the
likes, shares, and comments of content your volunteers share through
Team App. The app also automatically updates your voter file with the
outcome of the friend-to-friend contact your volunteers are doing.